Events + resident experience / Two-community activation
An event built to give something back.
Cottages at Ridgefield + Villas at Carolina Forest
The Back-to-School Bazaar combined resident programming, community marketing, local partnerships and hands-on production for an estimated 200–300 attendees.
Rebecca’s role Concept, outreach, event marketing, hands-on production and coordination with the team.
The brief / 01
Make it useful.
Make it memorable.
Rebecca helped connect two communities around one family-centered experience, coordinating the details that turned a calendar event into a visible neighborhood activation.
The work included vendor and educator outreach, entertainment, family activities, promotion through local schools, surrounding communities, daycares and social channels, a DJ, school-supply collection and a farmers-market component.
- Audience
- Approximately 200–300 attendees, including residents from Cottages at Ridgefield and Villas at Carolina Forest plus families reached through local schools, communities and daycares.
- Outreach
- Demonstrated the power of taking the event beyond existing residents and building participation through community relationships.
- Production
- Planning, promotion, vendors, entertainment, supplies and day-of coordination.
- Creative
- Handmade reclaimed-cardboard school bus and crayon displays that gave the event its visual identity.
- Budget
- Sponsor and vendor coordination expanded the experience while protecting the operating budget.
Rebecca’s role continues through the live event: setting up, solving problems, serving guests, and protecting the experience in real time.
The outcome / 02
Community value beyond the event.
- Brought two residential communities together through one shared activation
- Connected local vendors, educators and family-focused partners
- Helped families access needed school supplies
- Directed remaining supplies to Pine Island Elementary PTO and local families